ZANRONG—the Chinese name of the company, or perhaps it would be more appropriate to call it the Japanese Kanji name. Why? Because it captures both the Chinese connotation and the Japanese moral. Let’s first look at the Chinese definition: Zan refers to praise and Rong refers to honor. For ZanRong, Zan (praise) comes first and then followed by Rong (honor), which suggests that we should be praised first. Then by whom should we be praised?
　　Of course this “whom” refers to our customers and employees. We should first of all win their approval and support, and then the company may sense the honor, so that the company would be able to survive and develop better. However, it’s definitely not an easy job to be praised. What we can do is to try our best to fight for it. This is a no ending effort, and only in this way can we gain a little honor.
If wanted to be praised by the customers, the company needs to develop good product, and good product is nothing more than a product with good performance, stable quality and reasonable price. Only upstanding pre-sales and after-sales service can help the company to gain the customers recognition and faith. 
If wanted to be praised by the employees, the company should adopt excellent development philosophy, raising the individual consciousness of the employees to group interests and integrating them with the group interests, allowing the employees to engage in the operation of the company with a certain sense of superiority. Only in this case, will the company be praised by the employees.
　　Now let’s talk about Rong. Rong means honor but it also refers to booming business in Chinese. Our honor of course comes from our customers and employees. The company encourages the employees to work conscientiously on the products and services, which in return, it helps to improve the living quality of the employees and brings better honor to the company and the employees. A booming business actually relies on the scale of our honor.
　　Praise and honor is actually a sort of balance. The company constantly improves itself under this contradiction and gains its competition advantages. 
　　In Japanese, the pronunciation of ZanRong is similar to the Chinese pronunciation of 3A, and the Japanese Roman Alphabet is SANEI. The Japanese meaning of ZanRong is similar to what it is in Chinese, thus I would not explain again. As I mention, the pronunciation in Japanese for ZanRong is SANEI, similar to 3A in Chinese, and AAA (3A) is the safety standard of the automotive industry, meaning that if the company gets A marks from the customers, the company itself, and the employees, the company is running very well, which is what we want.